Work / Branding

Monsoon Coffee

A new identity and packaging system for a family-run coffee roaster from Coorg.

Client
Monsoon Coffee
Year
2025
Services
Identity, packaging, signage
Wooden coasters, a printed notebook and desk tools on a workbench

The challenge

Monsoon had great coffee but packaging that looked like every other supermarket brand. Their café and retail packs did not feel like the same company.

Our approach

We spent two days at the estate, then built an identity around hand-stamped labels, rain-season colours and a simple tasting scale that customers could read in seconds.

Letterpress blocks, notebooks and printed cards spread on a desk

Results

2×retail pack sales in 12 months
14packaging SKUs redesigned
3cafés re-signed

Demo figures for this template.