Identity, packaging and café signage for a Coorg coffee roaster.
Work / Campaign
Loom & Thread
Launch campaign and lookbook for a handloom clothing label going direct to customers.
- Client
- Loom & Thread
- Year
- 2024
- Services
- Campaign, art direction, social
The challenge
A small label with beautiful fabric and no audience outside two cities, launching its first online shop.
Our approach
We built the campaign around the weavers themselves: a lookbook, short films and a colour system taken from the loom, rolled out across social, print and pop-up stores.
Results
38klookbook views in launch month
6weaver stories filmed
4pop-up stores dressed
Demo figures for this template.
